Brot für die Welt - market launch
Donate more than a piece of bread
Brot für die Welt is one of the best-known charities in the area of development cooperation in Germany. proNPO was in charge to introduce Brot für die Welt to the Austrian Fundraising market. At the beginning proNPO carried out preparatory work such as to determine the mission statement and to design the corporate identity based on the results of the Limbio Business analysis, which shows the donor's motivation to give to a certain charity. Since 2012 the brand has been introduced step by step in selected regions. After this, we targeted new donors by direct mailing and face to face campaigns.