Exceeding the break even point with a hearts’ and hands’ warming mailing
In the course of a direct mailing campaign for our client Diakonie Katastrophenhilfe in January 2016 we acquired many new donors. With the campaign we achieved a response rate of 5.4%. We did not only reach the break even point but we also realised a huge profit for our client!
Gloves were used as an incentive and this did not only have a warming impact on the donors’ hands but also on their hearts.
The donations will be used for refugees who suffer hunger and cold in refugee camps around the crisis region in Syria.