Successful Major Donor campaign (Association PFOTENHILFE)
Since 2010, PFOTENHILFE was able to acquire about 40.000 donors in cooperation with proNPO.
In order to finance the “Mini-Clinic”, which should help injured and sick animals, 35.000 Euros were needed. This amount was to be raised through a major donor campaign.
- Identification of high potential donors by matching the charities donors base with the proNPO file “wealthy private individuals in Austria”
- Mailing specifically directed towards the high potential donors identified
- Telephone marketing
- Personal conversations and an event
Thanks to this campaign the “Mini-Clinic” was completely financed. Its opening was celebrated on the 5th October 2013.
With this project, proNPO was ranked among the "Top 3 - candidates" for the Fundraising Award 2013 in the category “Fundraising Promotion of the Year”.