Here are some examples of our work

Acquisition of donors with personalised incentives (Brot für die Welt)

 

One of the Brot für die Welt projects is carried out in Northern Kenya. To support this project, an acquisition mailing was sent out. As incentive we used a high-quality pen with engraved name of the addressee an greeting cards.

The story of the mailing focused on the deep impressions an Austrian farmer received during a visit of the project.

Furthermore, the personal story of a local cattle drover was shared. Thanks to the project, he was enabled to feed his family.

These two stories showed the work of Brot für die Welt to the addressees.

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Target Group

Potentially new donors, taken from the proNPO address pool; the selection of the target group was carried out by analysing the results of former new donor campaigns.

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Result

over 3% response, average donation 20 Euros