Successful Online-Fundraising (PFOTENHILFE)
Since the beginning of 2013, PFOTENHILFE has implemented the Altruja tool “Donations for Occasions” including “Donate your Birthday” initiated by proNPO.
Taking his birthday as "occasion", Herbert Witschnig (CEO proNPO) set up his personal donation-website. Facebook, e-mail and personal conversations were additional ways of communication. His offer: “I invite those to a barbecue, who donate at least 52 Euros. If the total of all donations exceeds 1.000 Euros, I cycle 310 kilometres from Lochen to Vienna in one day.” Herbert Witschnig kept his promise and covered this unbelievable distance in less than 14 hours. An additional call for donations and constant news via facebook accompanied his tour.