Acquisition of new donors by mailings including a theme-related incentive (Steyler Missionaries)
Using a mailing addressed to new donors, 30.400 Euros could be raised. With these funds, the charity supported the construction of a primary school in Togo.
The incentive, which was created to match the target group perfectly, was a bracelet showing the saints of the Steyler Missionaries.
Both the response and the average donation were higher-than-average.