Here are some examples of our work

Jugend Eine Welt: friendship connects

New incentive idea: friendship bracelets

At the beginning of our cooperation with "Jugend Eine Welt", we had an intensive brainstorming session about which incentives were best-suited to the charity. The main targets were to improve the response rate of mailings and to acquire new donors who are not only "incentive-donors". The idea: friendship bracelets to indicate the connection of the donor to the charity. As a result, Jugend Eine Welt received twice as much donations than with a mailing without incentive.

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Target group: people with Christian motivations

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Project: street children in India