Jugend Eine Welt: friendship connects
New incentive idea: friendship bracelets
At the beginning of our cooperation with "Jugend Eine Welt", we had an intensive brainstorming session about which incentives were best-suited to the charity. The main targets were to improve the response rate of mailings and to acquire new donors who are not only "incentive-donors". The idea: friendship bracelets to indicate the connection of the donor to the charity. As a result, Jugend Eine Welt received twice as much donations than with a mailing without incentive.